In the middle of the ’00s, avant-garde theater director Robert Wilson created a series of grotesque portraits of A-list celebrities, artists, intellectuals and even animals. At first they seemed like standard photography, but then you’d notice a blink or a tap of the foot. At this point the surreal view of the portrait came alive, with the person locked inside the image staring at you and living. The musical scores amplified the effect.

With Coub, you can make the same kind of poetic portrait as Wilson, or create your very own masterpiece. Therefore we give you these tips to creating a perfect Coub:

• Take some video—either your own or from the internet, and find a section that does not move. If you are filming your own footage, try and keep as still as possible—we recommend using a tripod or solid surface to create the best effect.
• Use the “More” button. It allows you to finely tune the beginning and end frames of your loop. Try to match the start and end as much as possible to create a seamless loop.
• Failing that, think about using a Reversed Coub, you may be surprised!