Coub.com
Litepaper
The first “Watch-to-Earn” web3 app backed by a thriving 106M+ community
Join the wait
What is Coub

Coub.com is an artistic community that has been creating coubs, 10-sec looped AV mashups, since 2012. Pop culture buzz at the intersection of memes, music, cinema & TV, anime, gaming, and cute kittens.

Now Coub is entering the web3 era by offering viewers and creators an opportunity to get rewards via an engaging “Watch-to-Earn” (W2E) model. At the NFT Coub Marketplace, creators can mint and trade their coubs, passing a share of future W2E-rewards to new owners.

  • Yearly active users 106M
  • Coubs in total 12M
  • Monthly views 635M
  • Monthly active users 11.3M
WTF is Coub?!
Coub • now
Watch-to-Earn Rewards
Viewers and Creators can earn handsome rewards for their usual daily activity: views, likes, comments and reposts
Coub.com as a “Watch-to-Earn” web3 app
  • Coub Wallet

    Coub.com seamlessly integrates secure wallets in existing user accounts. There’s no onboarding or extra effort required for viewers and creators to start earning daily “Watch-to-Earn” (W2E) rewards or collecting NFT coubs.

  • NFT Coub Marketplace

    At the peer-to-peer NFT marketplace, creators can mint and sell their NFT coubs.

    Collectors receive a share of future W2E rewards by purchasing the NFT.

  • CoubDAO

    CoubDAO will empower the community to impact strategic and artistic decisions: proposing new ideas, voting on changes and curating the Coub.com content through the Validators Network.

Coub Wallet

With natively-integrated Coub Wallets, exciting new Coub.com features are equally accessible to the existing community and crypto-savvy enthusiasts.

  • Safe and secure storage for W2E rewards and NFT coubs
  • Seamlessly integrated into existing Coub.com accounts
  • Secure, non-custodial, distributed key management web3 network
NFT Coub Marketplace

Built-in NFT marketplace where creators mint and directly sell or auction NFT coubs

  • Peer-to-peer marketplace integrated with Coub.com
  • Direct minting or trading NFT coubs with unlocked W2E rewards
  • Automatic W2E rewards on-chain split between the author and buyers
  • Classic “master edition” 1:1 NFTs and limited editions
  • Wide range of payment methods, including Visa/Mastercard
The first community-powered NFT that brings “Watch-to-Earn” rewards for holders
On-chain revenues split

Purchase of the NFT coub includes a share of future “Watch-to-Earn” rewards, offering a new class of digital collectible assets.

Earning potential for NFT buyers
  • On-chain revenue share splits at minting
  • Unlocking W2E rewards for existing NFT coubs
  • Increasing value is driven by W2E monetization
  • Backed by transparent Coub.com statistics
Validation of NFT coubs

Only content approved and curated by the community

Creating coubs and minting them as NFTs is free, so a Listing fee is only required to unlock W2E rewards for NFT coubs made by creators or purchased by collectors at the NFT Coub Marketplace.

Validation Fees will ensure users submit only the most valuable and promising content to protect Coub.com from spam, reuploads, and “ghost-minting.”

NFT coub
Creator or collector submits
NFT coub for validation
Listing Fee
Depends on the decision
Validation Fee
Always goes to validators
Validators Network
Validators vote to accept
or reject NFT coubs
W2E Unlocked
  • NFT coub becomes eligible to generate rewards
  • The listing fee goes to the W2E Treasury
Coub Rejected
  • NFT coub is only available for watching and trading
  • The listing fee returns to the submitter
How to increase W2E Rewards

Coub.com users receive their “watch-to-earn” rewards from a W2E Treasury, controlled by the COUB Foundation and replenished with unlimited vCOUB tokens.

Proactive viewers and creators of more popular content level up, gradually increasing their W2E rewards. Other ways to boost earning potential include participating in fun challenges, unlocking achievements, or staking COUB tokens.

  • Creators of viral and in-demand content earn most
  • Viewers increase W2E rewards with more engagement
CoubDAO: Driven
by Community
Coub has a large community of dedicated creators and viewers eager to contribute to strategic and artistic decisions. CoubDAO will empower them to have a say and influence the platform’s development.
  • Propose

    Viewers and creators stake vCOUB/COUB tokens to suggest actions or changes.

  • Vote

    CoubDAO members stake both types of tokens to vote in favor or against open proposals.

  • Validate

    Validators earn COUB tokens by participating in the validation process for NFT coubs.

The hybrid governance model (proportional staking of both tokens) will enforce a fair and transparent governance structure where voting power is only accessible to active and participating Coub.com users.
Coub.com runs on two tokens
vCOUB
  • Unlimited supply
    Distributed among Coub.com users
  • Collected for activity
    W2E rewards for viewers and creators
  • Exchangeable for COUB
    Rates driven by the community’s activity
  • Level Ups & Boosts
    Stake with COUB to unlock at higher levels
  • CoubDAO governance
    Proposing, Voting and Validating
COUB
  • Capped circulation
    Gradually reduced via “Buy-and-Burn”
  • Open sales
    Listed at CEX/DEX and tradable
  • Trading NFT
    Buy & sell at NFT Coub Marketplace
  • Unlocking W2E Rewards
    For minted or purchased NFT coubs
  • CoubDAO governance
    Proposing, Voting and Validating
  • Level Ups & Upgrades
    Burn to amplify W2E earning potential
How we profit
Coub collects small fees from NFT Coub Marketplace sales, W2E account boosts, and token exchanges. Most COUB tokens are distributed among the community and released from the “Watch-to-Earn” Treasury controlled by COUB Foundation.
  • vCOUB/COUB
    exchanges fee
  • vCOUB minting fee
  • Marketplace transactions
  • Listing/Validation fees
  • W2E boosts and upgrades
  • W2E Rewards payouts to Coub.com users
COUB Tokenomics
Refer to Whitepaper for in-depth and precise Tokenomics
  • Staking program 18%
    288,000,000
  • IEO/IDO/Airdrop 2%
    32,000,000
  • Team 20%
    320,000,000
  • Strategic partnership 10%
    160,000,000
  • Community funds 30%
    480,000,000
  • Product Growth 20%
    320,000,000
Roadmap
Q3 ‘22 July — Sept
  • NFT Coub Marketplace
  • W2E Rewards beta
  • W2E blockchain network beta
  • Wallet & Web3auth intergration
  • iOS/Android apps redesign
  • New #crypto category and community contests
Q4 ‘22 Oct — Dec
  • Staking for COUB tokens
  • Coub Ambassadorship program
  • Advanced W2E Rewards
  • W2E Rewards on iOS/Android
  • Coub Editor with AI-driven audio suggestions
  • Cross-blockchain bridging beta
  • Public audit report
Q1 2023 Jan — Mar
  • ContentID and licensing for video
  • Coub production/content hubs in emerging markets
  • Cooperation with leading streaming platforms
  • Proposals/Voting at CoubDAO
Q2 2023 Apr — June
  • Coub Editor with AI-driven video suggestions
  • Validators Network at CoubDAO beta
  • New Coub.com version
  • Couber Awards party hosted by CoubDAO
Drop us a line
media@coub.com
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