As more and more companies adapt to cloud-based services, the service for the software industry is growing rapidly. For example, the Gartner CRM guide, published in March, states that by 2015, for the first time, more than 50 percent of customer relationship deployments will be provided as SAS, and by 2025 more than 80 percent. Also Read: Mark Anderson explains: "Software as a service consumes software all over the world." Related: Are you considering ‘Saas’? What do you want to know Follow these 10 tips to build a successful business in this expanded industry: 1. Flower Kiss (to keep it simple dumb) SaaS products are often self-powered and therefore need to be self-explanatory, simple, clean and highly intuitive. Sales and marketing need to emphasize the value of collateral, ROI and flow of use, not features and technology.