Guides and policies for coubers
Current version published on 23 November 2022
Coub is a platform and community of creative minds where every user has the right to self-expression. We respect each other’s opinions, freedom, and creativity and strive to provide a safe environment for millions of people worldwide. The Coub team is committed to these community rules, and we hope our users are too. You can always refer to this webpage for the most up-to-date information about Coub guidelines.
This document is not an exhaustive list of every possible term and restriction, and is subject to change. After all, even the strictest rules mean nothing without general goodwill and respect within the community. Let’s take care of others to help Coub flourish!
We have three basic rules that serve as the basis for all other content and user guidelines.
We want Coub to be completely ad-free. That’s why we disabled all banner ads on our website and in app. Our team closely monitors content and ensures there are no brand integrations or spam.
The platform strictly forbids publishing illicit content that includes encouraging violence, hate speech, justification of fascism and terrorism, promotion of illegal substances, and propaganda of any kind.
We want every couber to feel safe and respected regardless of their gender, sexuality, nationality, skin color, and views. Coub will not tolerate and, therefore, will ban content that calls for aggression or disrespects any individuals or social groups.
The following topics are forbidden on Coub, as per our
Terms of Service:
within coubs, titles, tags, comments, profile pictures, descriptions, cover images or in any other possible context.
Publishing content that falls under any of these categories will lead to coub deletion. In the case of repeated or severe violations — channel deletion.
We do not allow posting content that contains pornography, erotica, or any other imagery of obscenity.
The propaganda of nazism, fascism, white supremacy and Holocaust denial are forbidden in any form.
It’s forbidden to incite aggression, hatred, or revenge. This includes content containing cruelty, violence, nationalism, racism, homophobia, transphobia, and religious hatred.
We forbid content calling for, justifying or promoting extremism and terrorism. This includes posting symbols, names, or referring to organizations prohibited by local governments.
Coub does not permit the publication of materials that promote conspiracy theories and pseudoscience or deny historical or scientific facts. For example, misinformation on vaccine efficacy, questioning actions of national armed forces, etc.
Content that may cause unpleasant feelings and psychological damage is considered violent and shocking. It relates to any realistic depiction of violence towards humans, animal abuse, images of corpses and mutilated bodies, or other similarly disturbing images. Please note that viewers often find coubs with sharp increase in volume, or ‘screamers,’ disturbing, and such coubs are likely to get banned due to complaints from users.
We do not allow content relating to the manufacture, cultivation, distribution, acquisition, or use of drugs and other illegal substances.
Coub is not a place to share content that insults or discredits religious beliefs or holy places.
We will not tolerate content with malicious insults based on someone’s intrinsic attributes, such as racial slurs, verbal abuse, including vulgar language, and content that targets private individuals to degrade, shame or harass them.
We do not tolerate any content that encourages children to engage in mentally, physically or emotionally dangerous behavior. No illegal or dangerous content affecting children or teenagers will be tolerated.
We highly value the uniqueness of every coub and appreciate the ideas and talent of every creator. Hence, it’s not allowed to directly reupload materials that previously appeared on the platform, including coubs with the double Coub watermark. It’s also forbidden to post coubs that violate the intellectual property rights of third parties: copyright, related rights and other rights protected by law.
We do not permit commercial promotion of any kind; advertisement of brands, goods and services, logos, or third-party symbols.
Additionally, we ask users not to mention or link other social networks in their coubs, titles or nicknames. There is a dedicated Social networks section to properly link social media pages to a Coub user profile in Account settings.
We encourage our users’ creativity and talent, and consider each coub to be a piece of art that contributes to the community and internet culture in general. We recognize that, at times, shocking or provocative content may serve as a form of artistic expression or social commentary, to invoke stronger emotional response in viewers. Therefore, some exemptions apply to
To determine whether a coub is eligible for an EDSA (Educational, Documentary, Scientific or Artistic) exemption, we carefully review the context. If the demonstration of violence or other restricted topics is not the coub’s sole purpose, and the video sequence is not limited to these topics, our team may approve it. Please note that all coubs in the EDSA category are examined individually and may be marked as sensitive content.
Sensitive content does not directly violate Coub guidelines, yet some users may find it unpleasant or disturbing. Labeling such coubs helps us protect new visitors and fellow coubers from unwelcome surprises. We’re hiding ‘sensitive content’ from unauthorized users, while everyone who’s logged into Coub can optionally hide it from their feeds in
The Coub team manually reviews and marks each coub with sensitive content. Creators may also optionally select “Sensitive content” checkbox when publishing or editing any of their coubs. These are some types of content we may consider as sensitive:
Important: The ‘sensitive content’ label will not deprioritize coubs on the platform. By default, sensitive coubs will appear in feeds and search results equally to unrestricted content for all authorized users, except those who select “Hide sensitive content” option.
The Coub team may apply one of the following measures to users who violate our community rules. The specific measure will depend on the severity and frequency of violations, as well as individual circumstances.
If it’s a one-time, minor violation, we’ll block the coub from public view on our platform and notify the creator via email explaining the reasons for a ban.
Severe and repeated violations of Coub community guidelines will lead to permanent deletion of the user’s profile and all associated content.
Before the banned content will be permanently deleted from Coub, users have the right to appeal our decision.
You’ll need to appeal within 30 days after receiving ban notification; otherwise, your content will be irreversibly deleted. The decision made after the appeal is final.
There are two possible ways to appeal:
In the appeal email, try to provide as many details as you can. We aim to respond as soon as possible, typically within 1-2 business days. However, at times, the appeal process may take up to 14 days.
If you encounter potentially dangerous or restricted content, experience bullying or insults from other users — do not hesitate to get in touch with our Support team. You can report violating content by clicking “Flag” on coub’s page or by emailing email@example.com.
Coub is an international platform that brings together millions of individuals from all over the globe. As a creator, you can produce content that reaches larger audiences and evokes interest in more viewers, which is particularly important as we’re soon launching Coub’s Watch-to-Earn model. To assist you in creating the most exciting and engaging content, we gathered information from the leading Coub creators on how to make coubs as buzzworthy as possible.
Focus on international trends. While each community or country may have their own local memes or in-jokes, the more people that can understand or relate to your content, the more popular it will become.
Use the comment section to talk to other coubers, ask for their opinions about your content, and share your experiences. After all, sharing is caring!
Analyze trends and see what gets featured, explore what other coubers are doing to stay relevant and inspiring.
We wish everyone a thrilling experience at Coub! We’re building an ideal place for self-expression, creativity and enjoyment. Join our community of like-minded people: showcase your talent and, most importantly, have a great time at Coub.com.