Instagram is a platform that you can use to share your photos with the world. The characteristic feature is the square format to which the photographs are adapted. Instagram has many filters that make our art more attractive. This free app is available for Android, iOS and Windows Phone. Instagram was founded in 2010 by Kevin Systrom and Mike Krieger. The application name is derived from the combination of the words instant camera and telegram. The accounts are held by individuals, celebrities (most followed users on IG) and companies that promote their activities in this way. Authors of the most popular profiles often receive opportunities to earn money, e.g. by promoting a product on their profiles. They can also sell their photos. Currently Instagram is available in 33 languages and belongs to Facebook Corporation. It also briefly cooperated with Twitter.