To write a quality essay, it is important to learn to look at the problem from a new perspective, to be able to pose non-standard questions and look for answers to them. It is necessary to abandon cliches and template views on the problem in order to offer a non-standard solution. A useful technique for is called by many teachers “What if ...”. It is possible to achieve the required subjectivity and originality if you independently design a situation that will be the opposite of common sense. In this case, one has to move from the opposite in the argument, then interesting work is obtained. For example, an essay on the need for vaccination of the population can be based on the proposal to imagine a society in which everyone will refuse vaccinations at once. Such a rhetorical device makes imagination and thinking work at maximum speed.