Pursuing your reputation is an important part of reputation management and, ideally, a practice that you continue after completing your primary reputation efforts. If even one negative review goes unattended, it can ruin everything you need to work with and push you off the top of Google. It will pop up all over the web, so you need to get a grip on the problem quickly. For this reason, it is vital to constantly monitor your online reputation and respond promptly. Online means tracking your company's image across all available online channels. It influences how your brand is perceived by others and provides you with tools to improve communication and better understand the needs of your customers.