Be consistent The assortment of a large store is often designed for many groups of customers, and the scope includes both a house and an office, a summer house and, in addition, a country house. Despite this, do not forget that this is a single trading platform. So, the client is waiting for a quality approach to content everywhere. Stick to your style When starting the texts , you need to remember not only who will read them, but also with what brand they will be associated with the reader. For example, the ASOS youth store uses a free familiar style, which is perceived with a bang. Use Lists It is considered good form to combine text blocks and lists of characteristics or features in the product description. First, you can emotionally describe the product, and then go to the characteristics.