What does it smell like?

A man with a beard and tattoos on his arms, wearing a black t-shirt with "BRAZZER" printed on it, holds his fingers to his nose and squeezes his eyes shut, then opens his eyes wide in a surprised expression; the scene is set against a black background with two illuminated lights on either side. The scene cuts to three men in sheriff's uniforms in a jail setting, where one man with a mustache and a name tag that reads "HELLO MY NAME IS" smiles widely while the other two men react with expressions of surprise and concern.