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A woman with dark skin and short hair smiles as the text "I'M WHITE" appears, followed by a woman with light skin and long hair with "I'M YELLOW," and then a woman with dark hair and light skin with "I'M RED," all against a plain background with the "UNITED COLORS OF BENETTON" logo. The scene cuts to a man in glasses and a light shirt making a hand gesture, then to a group of five people on a stage with purple lighting, where one man stands and gestures while the others react.