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A shirtless man stands in front of a chalkboard sign reading "CRAFT BEER," holding a wooden carrier with several bottles, then the video cuts to close-ups of various craft beer bottles, including "Shadow Porter," "Brett DIPA," "Russian Imperial Stout," and "Rye Stout," with a final shot showing four bottles labeled IPA, APA, Stout, and Lager arranged on a table in front of a brick wall.