smile

A black cardboard package for a car air freshener labeled "УЛЫБКА" in Russian is shown, followed by a close-up of a different air freshener package with a "Smile" logo and a white daisy, then a yellow circular air freshener with an angry face, which is then juxtaposed with a cartoon drawing of an angry man asking "НЕ, НУ ТЫ ВИДЕЛ?", creating a humorous contrast between the product's name and its depicted emotion.