A series of individuals appear against solid-colored backgrounds, each with a text overlay stating their skin tone in a color that matches the background, such as "I'M WHITE" on a white background, "I'M BLACK" on a black background, "I'M YELLOW" on a yellow background, and "I'M RED" on a red background, with the United Colors of Benetton logo visible in the corner. The sequence then cuts to a man outdoors with a distorted, darkened face, appearing to be in a state of distress or discomfort.
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