As one gets older.

A bald man with a mustache is shown in a close-up, then a bottle of Chillage shampoo is displayed. A clear liquid is poured onto his forehead above his eyebrows, and his eyebrows transform into long, dark, wavy hair that droop over his eyes. He reacts with a series of expressions, from a slight smile to a stern look, while the hair remains in place. The setting is a plain white room.