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A black and white city scene with pedestrians walking across a bridge and a reflective water surface, overlaid with a white box containing the text "DIGITAL MARKETING" and "INGENUITY AND CREATIVITY CAN ALWAYS WIN," remains static throughout the loop. The scene then cuts to a close-up of a dark book titled "Marketing" by Philip Kotler, resting on a surface next to a brown notebook and a book with a bridge illustration, with the text "NIDM" in the top left corner and "NATIONAL INSTITUTE OF DIGITAL MARKETING" at the bottom.