Aesthetics

An elevator display shows the word "HELL" in red LED lights with a downward arrow, followed by a quick cut to a record store with shelves of vinyl records and posters, then a close-up of a classical painting of a woman's face with flowers, a dark abstract image, a stylized illustration of a person in a helmet and jacket, and finally the exterior of a neon-lit diner named "Fla's 8 Cafe" at night.