What I didn’t understand…

A man in a suit appears in a comic-style frame with a Ukrainian flag background, followed by a scene of two women on a windowsill where one asks "Почему?" and the other replies "А с другой стороны горлышка нету!", with the image of the man briefly superimposed over them, before the word "НИЧЕСИ" appears with a percentage symbol that morphs into a circle over the 'e'.