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A man in a grey and black jumpsuit sits in dirt, adjusting his sunglasses, then lies back as dirt explodes upward around him, mimicking a magazine cover. Another man in a hooded jacket uses a power drill on a metal beam, then poses as if suspended, with a Tommy Hilfiger logo appearing. A third man in a hard hat smiles while holding a large grey tool, with the word "dyson" overlaid. The first man reappears, now wearing a harness and climbing a metal frame, with a Columbia logo visible in the background.