The video cycles through a series of static, illustrated posters featuring various public figures with their faces replaced by a blue and red patterned mask, each set against a red background with the word "CONSUME" at the top, except for one black and white poster showing a man with a similar mask and the Apple logo with the text "DON'T THINK CONSUME". The figures include a man in a white robe, a man in a suit, a woman in a corset, a man in a football uniform, and a man in a blue suit with a red tie, each depicted in a different pose.
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