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A man in a purple velvet suit and brown hat, resembling Willy Wonka, is shown in a room with red walls and soundproofing panels; he looks at the camera, then turns to a toy kitchen where he opens a bottle. The scene cuts to a close-up of his mouth, then to a computer screen displaying a still image of a bottle of Crush orange soda, a box of Knox gelatin, and a measuring cup, before returning to the man in the toy kitchen.