A distorted number five appears on a black screen, followed by a product shot of a 5 Gum box with the tagline "HOW IT FEELS TO CHEW 5 GUM," then a wide shot of Niagara Falls, a tour boat navigating the turbulent waters near the falls, and finally a close-up of the boat with passengers in red ponchos, before returning to the product shot with the tagline "STIMULATE YOUR SENSES" and the website s-gum.com.
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