The main subject is a static screenshot of a text message on a mobile phone, which remains unchanged throughout the loop. The message, dated June 6, 2015, at 10:29 PM, reads, "Hey guys im going to change my name to ERBB videos !!!" and is displayed against a white background with a yellow back arrow and a "FLIPAGRAM" watermark in the corner. The only change across the loop is the phone's status bar, which shows the time advancing from 10:29 PM to 10:30 PM and the battery percentage increasing from 18% to 20%.