The video cycles through a series of static images, each displaying a definition from Urban Dictionary for a different young male internet personality. The main subjects are Taylor Caniff, Cameron Dallas, Jack Gilinsky, Nash Grier, and another unnamed individual, with each image presenting a humorous, often critical, and sometimes homophobic or misogynistic definition of the person's online persona. The setting is a digital interface, likely a mobile phone screen, showing a sequence of web pages or app screenshots.