because

A man with red hair and a man with glasses appear in a dimly lit room with vertical striped wallpaper, both looking at the camera; the scene cuts to a dark, grainy close-up of a smiling face, then to a distorted, glitching image of a man's face, followed by a clear shot of a man with glasses holding a finger to his lips in a shushing gesture, before transitioning to a cartoon Halloween scene with a scarecrow and jack-o'-lanterns under a full moon.