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Four people stand in a line, each holding a white sign with a single Cyrillic letter, forming the word "ЁЖИК" as they smile at the camera in a dimly lit hallway. The scene cuts to three people in a clothing store, each holding a sign with a Cyrillic letter, forming the word "ДНЁМ" as they smile and stand in a line. The scene cuts again to three people on a circular platform in a store, each holding a sign with a Cyrillic letter, forming the word "РОЖДЕНЬЯ" as they strike a pose with their legs spread and arms raised.