Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked
Everything was made up by people that were no smarter than you
And some mistakes will be made along the way
You can't connect the dots looking forward; you can only connect them looking backwards
Not starting with Let's sit down with the engineers and figure out what awesome technology we have
What incredible benefits can we give to the customer?
You can't start with the technology
Steve Jobs: Good artists copy great artists steal
Steve Jobs: Microsoft has no taste!
Our goal is to make the best personal computers in the world and products that we are proud to sell and recommend to our family and friends
"If you don’t love it, you’re going to fail. So you’ve got to love it and you’ve got to have passion" — Steve Jobs
"you have to have a lot of passion for what you're doing and it's totally true." — Steve Jobs
Steve Jobs: Secrets of Life
“Because The People Who Are Crazy Enough To Think They Can Change The World, Are The Ones Who Do.” — Steve Jobs
An iPod, a Phone, and an Internet Communicator