7 seconds of fame

A group of participants in winter clothing, including a man in a numbered vest, pull a rope to move a large wooden beam across a snowy, icy course, while others watch and assist; the scene shifts to two women in event bibs being interviewed, then to a close-up of the beam being lifted, and finally to a team attempting to climb a tall, padded wall with a purple and black camouflage pattern, set against a backdrop of a large stadium and a clear blue sky.